79% of your customers won't buy again. Let's fix that. → Book a Call

79% of Your Customers Will Never Buy Again.
We Fix That.

We're an ecommerce email agency obsessed with one thing: getting the second purchase. Because once that happens, the rest takes care of itself.

Email marketing examples

We Analyzed 162,000 Customers.
Here's What We Found.

The Repeat Purchase Funnel

1st → 2nd purchase
21.2%
2nd → 3rd purchase
38.8%
3rd → 4th purchase
50.9%
4th → 5th purchase
58.9%

The second purchase is the hardest.
After that, customers sell themselves.

$7.8M
Incremental revenue from a 3.8-point improvement in second purchase rate
2.5x
A two-time buyer is worth 2.5x a one-time buyer
7.3x
A five-time buyer is worth 7.3x a one-time buyer

What a Repeat Customer Is Worth in Your Industry

16x
Food & Beverage
14x
Health & Wellness
10x
Home & Lifestyle
7x
Fashion & Apparel

This is what we focus on.

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Source: 162,112 customers across 15+ DTC brands, 720-day window. See the full analysis.

How We Drive
the Second Purchase

How We Drive the Second Purchase

2 minute overview. No sales pitch. Just how it works.

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Expertise

Data, Not Guessing

We've studied 162K customers across 15+ DTC brands to know exactly what drives the second purchase. No gut feelings. No "best practices." Decisions backed by real purchase behavior data.

Efficiency

Your Time Back

No hiring. No training. No managing. One 30-min call per week—you approve, we execute. That's it.

Revenue

The Compounding Effect

Get the second purchase, and 39% come back a third time. Then 51%. Then 59%. A small improvement at the top of the retention funnel compounds into massive revenue growth.

Emails That Actually Look Good

Custom designs for every brand. No templates. No compromises.

Stantt fashion email design
Fashion Stantt
Winestash lifestyle email design
Lifestyle Winestash
Colorescience skincare email design
Skincare Colorescience
Baru Eat food email design
Food Baru Eat
Jan Leslie jewelry email design
Jewelry Jan Leslie
ZBiotics supplement email design
Supplements ZBiotics
Email marketing examples

How It Works

1.

Second purchase audit

We'll look at your flows, segments, and purchase data to find exactly where you're losing repeat buyers.

2.

Roadmap

You get a clear plan—what we're building, in what order, and why it'll move the needle.

3.

Build + Launch

We handle copy, design, and dev. You approve. Everything goes live.

4.

Optimize

Revenue grows. You see the numbers every week. We keep improving.

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Here's What Happens When Email Actually Works

"We decided to work with BS & Co because it was clear they understand our brand identity and mission at a core level. Within the first two months we saw revenue triple - a huge increase. I would recommend them as a hard working, attentive, reactive, and thoughtful extension of your team."

Tatiana
Tatiana
Co-Founder, Three Spirit

"Before working with BS&Co, our small team was struggling to be consistent across our email campaigns. They've elevated our brand's look and feel across this channel. We've been able to triple the amount of emails sent out per month with even cleaner branding. They've given me time back in my day to focus on other aspects of digital. They've become an extension of our own team."

Chenille
Chenille
Digital Marketing Manager, Alpha Foods

"They've allowed me to be hands-off so I can focus my time elsewhere. The team is incredibly responsive and always delivers high-quality work that aligns perfectly with our brand."

Tim
Tim
Founder, Wolf Tactical
JAMBO Wolf Tactical Olympia Provisions Fatboy Alpha Heiress Billy Reid BALLS

Got Questions?

We get your customers to buy a second time. That's the singular focus. We use email, SMS, and flows to turn one-time buyers into repeat customers—because that's where 49% of your revenue should be coming from. Strategy, writing, design, reporting—all handled so you can focus on growing the business.

~10 people. Big enough to never miss a deadline. Small enough that you're never just another account.

Most agencies measure open rates and click rates. We measure repeat purchase rate. We've built our approach around 162K customers of real purchase data across 15+ DTC brands. We know what drives the second purchase and we build your entire retention program around it.

From our own dataset—162,112 customers across 15+ DTC brands over a 720-day window. 78.8% made a single purchase and never came back. The data is on our blog if you want to dig in.

Yes, for the right fit. We've done Klaviyo migrations, flow builds, and sets of campaign deliverables. If it's retention-related, ask—we'll tell you straight if we can help.

Most of your customers will never come back.
Let's change that.

Let's talk. No "strategy session." No sales deck. 30 minutes to see if we can actually help. If not, we'll tell you.

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